LEVERAGING SOCIAL MEDIA TO DRIVE VARIOUS BUSINESS FUNCTIONS
Simone Versteeg - PR & Corporate Communications Manager Dell Services EMEA, Social Media and Community Professional – DELL
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| Table of contents | |
|---|---|
| OPENING REMARKS FROM KGS Irina Kremin & Lisanne Vos | |
| INTRODUCTION OF BONO.BE | |
| OPENING REMARKS FROM THE CHAIRPERSON Jack Vincent - Managing Partner - focus360 | |
| CREATING A CLEAR GOVERNANCE AND INTERNAL STRATEGY TO FULLY CAPITALISE ON ONLINE INITIATIVES German Ramirez - Global Head of Online Marketing - Zurich Financial Services | |
| AN APPROACH TO DIGITAL LUXURY MARKETING Lucie Marcier, Regional Corporate Online Director EMEA - Estée Lauder Companies | |
| MAXIMISING THE POWER OF YOUR E-NEWSLETTER Fabienne Linschoten - Online Experience Director - Canon | |
| IMPLEMENTING 360% ONLINE MARKETING Michael Buschmann - Head of Search & Online Marketing, Products & Innovation - Deutsche Telekom | |
| MANAGING YOUR BRAND GLOBALLY WHILST TARGETING LOCAL MARKET Jakob Holm Kalkar - Media & Digital Communications Director Group Sales, Marketing & Innovation (GSMI) - Carlsberg | |
| EXAMINING HOW BEST WESTERN HOTELS ARE UTILISING eCRM Tim Wade - Head of Marketing - Best Western Hotels | |
| LOVED, TRUSTED, RESPECTED, EVEN WHEN YOU AREN'T : THE POWER OF CONTENT MARKETING Carolyn Clarke - Content Manager | |
| LEVERAGING SOCIAL MEDIA TO DRIVE VARIOUS BUSINESS FUNCTIONS Simone Versteeg - PR & Corporate Communications Manager Dell Services EMEA, Social Media and Community Professional - DELL | |
| ARE YOU GETTING THE MOST OUT OF YOUR BLOG? Christopher Wellbelove - Head of Digital Brand - BT Group | |
| MEASURING ROI OF ONLINE MARKETING CAMPAIGN: A GREAT BIG LIE? Menno Lijkendijk - Director - Milestone Marketing Rob den Rooijen - eMarketing Program Manager, DSM Excellence in Marketing and Sales - DSM | |
| LEARNING HOW ERICSSON ARE UTILISING CONTENT MARKETING, ONLINE AND SOCIAL MEDIA CAMPAIGNS FOR B2B CUSTOMERS Ulrika Bergström, Head of External Content Management - Ericsson | |
| TURNING SOCIAL MEDIA INTO A LEAD GENERATION MACHINE AT DASSAULT SYSTEMES Antoine De Touchet - Global Marketing - Dassault Systèmes | |
| DIGITAL MARKETING ENABLING GROWTH FOR PHILIPS Jos Caeler - Business Process Expert, Digital Marketing Group - Philips | |
| IMPLEMENTING SOCIAL MEDIA WITHIN A MULTINATIONAL ORGANISATION Christian Maybaum - Global Social Media Coordinator, Corporate Communications - Deutsche Post DHL | |
| CLOSING REMARKS FROM THE CHAIRPERSON AND KGS |